From Rights to Reach: Discussing Media & Industry at Music Summit Malta

There's nowhere more exciting than the music industry right now, and at Music Summit Malta, we're digging into the latest developments that are changing the game.

Whether you're an emerging artist trying to find your footing, an events organiser looking to up your game, or simply someone who loves music and wants to understand where it's all headed, you’re in the right place.

Across these panels, you'll hear directly from the people shaping the future of music rights, the fight for attention in an oversaturated industry, and where live music goes from here.

01 / 03 / Day 1

Building the Future of Music IP - Fireside Conversation with Lexi Todd

Today's most valuable music catalogues have stopped functioning as static collections of recordings. Instead, they've become active cultural assets, shaping decisions across acquisitions, licensing, and everything built around them. So how do you grow the value and relevance of iconic music without compromising its legacy? Where will the next generation of licensing and commercial opportunities come from? And how will technology change the way music IP is managed, protected, and developed?

This fireside conversation, moderated by Turo Pekari, Vice President of Music Tech Europe, together with Lexi Todd, Deputy COO of Primary Wave Music, a leading music publishing and talent management company, takes on these questions — from acquisitions and catalogue development to cultural stewardship and the technology set to shape the next generation of the music business.

While Pekari tracks how policy, technology, and capital are reshaping the infrastructure around rights across Europe and beyond, Todd is the one valuing, negotiating, and closing acquisitions for some of the most culturally significant catalogues in music history.

Together, they cover the full distance between where music IP is going, and what it takes to get it to that point.

02 / 03 / Day 2

The Live and Experiential Future

This session, moderated by founder of 242 Group, James Cassar, brings together four panelists working in live music from distinct angles to explore how the live sector is evolving beyond concerts into a broader experience economy, where technology, community and storytelling create new opportunities for artists, promoters, venues, brands and music companies.

Andreea Magdalina has spent her career building community and infrastructure across some of the industry's most influential platforms, from shesaid.so to ADE and Coachella, giving her a wide view of how live music experiences are organised at scale.

Andrea Rosen, of Best Nights VC, brings an investor's lens to the conversation, tracking where capital is actually flowing as the sector expands beyond the traditional concert format.

Dan Tsu brings major-festival infrastructure experience from Glastonbury, alongside a track record in access and equity work through Youth Music and Levelling The Field, allowing us to look through the lens of those who actually get to participate in these experiences.

Last but not least, Kevin Ellul of Malta’s famous Glitch festival offers a product-facing, technology-driven perspective on what these experiences actually look like when they're being built in today’s music landscape.

Together, they'll take on the question at the heart of the session: what will the next generation of music experiences look like, and who will lead them?

03 / 03 / Day 2

Breaking Through the Noise

It's no secret that the music industry is oversaturated. Everyone is looking for their big break, and content has become effectively infinite. For many, it seems impossible to stand out in a sea of talent.

How can artists, labels, and music companies build lasting relationships with audiences? What role do storytelling, community, and creator brands play in an AI-driven world? These are the questions this panel sets out to answer, moderated by Times of Malta journalist James Cummings.

Orwell McGubbins runs Weiter, a Berlin-based branding studio known for bold, no-fluff positioning for music, tech, and sport brands, turning half-formed ideas into identities that can’t help but grab your attention.

Founder of creative-tech content and innovation studio Mudder Fracas, Yaw Asamani, brings 15 years of experience on the deal-making side as a music-tech founder and operator with startup and major-label partnership experience.

Tristan Perrin, co-founder of Pulse, a media and events platform active across Malta, Budapest, Lisbon, and Porto, has the hands-on experience of building a dedicated community from scratch, with all the setbacks that come with it.

These panelists have one thing in common: deep knowledge of the music industry, and what it truly takes to break through the noise in an industry where there’s only so much attention that can be given.

The music industry doesn’t wait for anyone to catch up — head over to Music Summit Malta on the 8th and 9th of October 2026 to learn from some of the biggest names, in one of the fastest growing industries.